For mobile apps that love performance.
Attribution analytics to measure the value of your advertising partners.
The only truly open and unbiased solution.
The biggest hurdle for marketing a mobile app is integrating SDKs for every ad network and publisher you want to work with. With MobileAppTracking (MAT), you never have to integrate another advertising SDK. Not only have we integrated with mobile ad networks and publishers, but you can easily pass conversion information to any third party partner you choose.
- Save engineering resources.
- Easily turn on new marketing channels.
- Track all your marketing in one place.
In this quickly evolving mobile landscape, attributing app installs and in-app engagement to the right advertising partner isn’t always easy. MobileAppTracking is completely agnostic to mobile tracking methods, giving our clients access to every method and the ability to choose which methods and device identifiers are most appropriate for their users and privacy policies. This allows MobileAppTracking to continue to support every method available to mobile marketers.
The data belongs to you. Unlike most app analytics providers we do not repurpose your data for retargeting or monetization of any kind. For this same reason, mobile ad networks and publishers trust MobileAppTracking more than any other provider as the only truly unbiased third party. We are here to remove the barrier for accurate attribution without interfering with your advertising relationships.
With years of experience in performance marketing, we understand the need to organize and visualize data effectively. MobileAppTracking allows an infinite number of reporting columns and data points combined with line, pie, and bar graph visualizations for comparing publisher performance in real time. Additional log reports show a complete list of all user interactions such as clicks, installs, events, updates, and more. We believe that fast and flexible reporting empowers marketers to make better decisions.
The holy grail of mobile app advertising is determining your CPW (cost per whale!). How do you figure out which partners provide the highest spending customers? From displaying revenue, events, and engagement over time, MobileAppTracking allows you to easily see revenue per install and chart that progress over time through the industry’s most advanced cohort analysis tool. Our LTV report allows you to compare user lifetime revenue and engagement from one publisher to another, even allowing compare the progress of users over various time periods.